Additional information
Weight | .500 kg |
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Dimensions | 25 x 17 x 3 cm |
Working Hours - Mon - Sat 9.00 am to 7.30 pm - 0495 - 2740321, +91 9747580707
5,900.00₹ 1,090.00₹
How often has a company’s handling of a customer’s telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually ‘lives’ the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a ‘self-confident’ organisation.
Calicut Books
Opp.Govt Mental Health Centre,
P.O Kuthiravattom,
Calicut - 673016
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